The Lowest Prices, the Best Quality, Guaranteed™"…that, in a nutshell, describes the The Sportsman’s Guide, a catalog and internet company that has been outfitting the nation’s outdoorsmen and women with top quality, name brand gear and clothing, for over 30 years.

Along with this dedication to quality, the company has also made low prices a priority from the very beginning…in fact, the lowest prices anywhere. The buyers at The Guide regularly shop the competition to be certain that no one undercuts Guide discount prices. Customers head to www.sportsmansguide.com to save on brand name clothing and footwear, including a huge selection of big and tall clothing and big and wide footwear, hunting gear and clothing, optics, personal accessories, shooting supplies and ammo, home and outdoor living items, fishing and marine, camping and outdoor, sports and recreation, automotive/truck/SUV/ATV/motorcycle gear, gifts, tools and government surplus items too.

Currently, more than half the company’s business comes through the website, which boasts over 200,000 gear and clothing bargains, with hundreds more added each week. Along with the extensive selections, online customers also value the "Everything You Want to Know About the Great Outdoors" section...featuring comprehensive articles, columns by the experts, a women in the outdoors section, maps, weather, links to state DNR sites, fish and game forecasts, hundreds of listings for guides and outfitters in any local area, ballistics and arrow shaft selection charts, "Where to Shoot" and "Where to Camp" sections, and more.

The Sportsman’s Guide’s own Guide Gear® brand is comprised of items across all product categories, designed in-house and created with one characteristic in common…exacting specs leading to dependability, long-lasting quality and unmatched value. Only items with the best combination of value and quality carry the Guide Gear® name.

Other tenets of the Guide’s philosophy include fast shipping…most in-stock orders are shipped within 24 hours of the time they’re placed…and top-notch customer service, backed by a strong, 100% guarantee of satisfaction.

The Sportsman’s Guide is located in the "Land of 10,000 Lakes," Minnesota, in So. St. Paul. It’s an all-in-one operation, and orders are taken, picked, packed and shipped in the company’s 330,000 square foot facility.

The Guide mails a main catalog filled with gear, clothing and footwear appropriate for most any outdoor activity, plus home, garden and outdoor living items, every month. But that’s just the start. The company also sends out catalogs specializing in Camping, Government Surplus (HQ™ Military Surplus Headquarters), Ammo and Shooting Supplies (Shooter’s™), Gifts and Hunting Gear and Clothing during the course of each year.

The more than 450,000 members of the Sportsman’s Guide Buyer’s Club receive an automatic 10% discount on their orders…5% off on ammunition…plus monthly Buyer’s Club Advantage Catalogs filled with hundreds of items selected exclusively for them. Club members also receive a large number of special offers during the year.

Additionally, there’s BargainOutfitters.com, The Sportsman’s Guide sister website. Noted for providing ridiculously low prices on limited quantity items, the site has proven very popular with customers shopping for name brand footwear, clothing, home and outdoor living, gifts, camping and fishing, auto, ATV & tools, sports and recreation and optics.

"Welcome to the Best Bargains on Earth ! You'll never, ever beat these prices!"

• 2006, September - The Sportsman’s Guide joins Redcats USA

• 2005, November - Launch of BaseballSavings.com and Softballsavings.com

• 2004, June - TGW.com…The Golf Warehouse…joins The Sportsman’s Guide

• 2000, November - First "Buyer’s Club Advantage™" Catalog mails

• 2000, April - Launch of GuideOutdoors.com… "Everything You Want to Know About the Great Outdoors"…later incorporated into SportsmansGuide.com

• 1999, November - Launch of BargainOutfitters.com

• 1997, April - First Camping Catalog mailed

• 1996, March - Sportsman’s Guide introduces it’s own Guide Gear line. The very first item? The Carnivore Hunting Boot

• 1995, July - 4-Pay Plan introduced, allowing customers to stretch their payments out over 4 months

• 1995, January - Buyer’s Club introduced

• 1994, October - Retail Store grand opening

• 1976 - First Sportsman’s Guide catalog mails… "The Fun to Read Catalog"

• 1970, Winter - Company founded by Gary Olen, introduces first item, Patches for deer hunters