Redcats USA Division
N°3 in Home Shopping in the US
Redcats USA's key figures
- No.3 in home shopping in the US
- 8 brands
- More than 10,000 employees
- 500 million catalogs copies
- 12 e-commerce sites
- 42% of apparel and home lifestyle sales generated online in 2007
- 57% of sporting good sales generated online in 2007
Redcats USA brands
Mastersite
- OneStopPlus: Plus Size Mastersite: www.onestopplus.com
Special Sizes
- Avenue : www.avenue.com
- Woman Within: www.womanwithin.com
- Roaman’s/Intimate Promise: www.roamans.com
- KingSize: www.kingsizedirect.com
- Jessica London: www.jessicalondon.com
Home & Lifestyles
- BrylaneHome: www.brylanehome.com
- BrylaneHome Kitchen: www.brylanehome.com
Leisure
- The Sportsman's Guide: www.sportsmansguide.com
- The Golf Warehouse: www.tgw.com
Outlet Sites (discount websites for brand offers)
- Bargain Catalog Outlet – BCO: www.bcoutlet.com
Redcats USA is a multi-channel home shopping leader offering a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle product and sporting goods/outdoor gear.
Since its acquisition by Redcats Group in 1998, the American division has increased its customer base by several million households.
Two engines driving growth
Internet sales of plus-size brands: the driving force behind the growth of Redcats USA, upheld by a reputation built on long-established brands:
- Avenue, Woman Within, Roaman’s and Jessica London for women.
- King Size for men.
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The Sportsman's Guide and The Golf Warehouse for Sporting Goods.
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Brylane Home for Home and Lifestyles.
Home
Brylane Home inaugurated Redcats USA’s diversification into home decoration.
The brand focuses on products offering the best price/quality ratio. With its catalogue, it has initiated an "art of living" concept through a wide range of kitchen products and giftware.
In 2005 as the fruit of a collaborative effort between French and American teams, Millena – Redcats Group's IT platform – integrated the sites of laredoute.fr and those of the Home Decoration brands in the USA.
Locations
Premises in 7 States:
- New York-Corporate Headquarters: Merchandising, Catalog Development, Marketing, Inventory, Creative Services, Design, E-commerce, Global Sourcing & Technical Design, Liquidations, Human Resources
- New Jersey: Design, Product Management, Planning & Allocation, Real Estate, Construction, Marketing, Store Operations, Finance and Accounting, Payroll, MIS, Human Resources, E-Commerce
- Indiana: Fulfillment and Logistics, IT, Finance, Corporate Human Resources, Site Human Resources, Customer Relations, Corporate PR & Communications
- Ohio: Fulfillment and Distribution Centers, Call Center, Human Resources
- Texas: Customer Contact Centers and Human Resources located in San Antonio and El Paso
- Minnesota: Fulfillment and Warehousing Centers, Customer Contact Center, Merchandising, Marketing, Creative Services, E-Commerce, Inventory Management, Finance, IT, Retail Outlet / Store, Human Resources
- Kansas: Fulfillment and Warehousing Centers, Customer Contact Center, Merchandising, Marketing, Creative Services, E-Commerce, Inventory Management, Finance, IT, Retail / Outlet Store, Human Resources
History
• 1901: New York: Lane Bryant, a young widow immigrated from Lithuania founds: “The Lane Bryant Catalog”.
• 1941: Indianapolis: Lane Bryant sets up premises in the state of Indiana, chosen for logistic reasons. Being at the centre of the country, it is an ideal hub for mass deliveries.
• 1962: Indianapolis: "2 300 Southeastern Avenue", a state of the art facility was designed and built for the mail order business.
• 1982: Lane Bryant becomes Brylane, to assert its identity in the era of home shopping.
• 1993: Freeman Spogli & Company acquires a majority interest in Lane Bryant.
• 1995: A new customer relations centre opens up in San Antonio, Texas.
• 1997: Brylane is floated on the stock market under the name BYL.
•1998: An order processing centre opens up in Taunton, Massachusetts.
• 1999: PPR becomes sole owner of Brylane. Brylane launches its 1st website.
• 2000: Brylane creates its e-commerce department.
• 2001: Seven websites are launched for all Brylane brands.
• 2002: Publication of the 1st Brylane Kitchen catalogue.
• 2004: Frenchman Eric Faintreny becomes CEO of Brylane.
The brand becomes Redcats USA, to reinforce Redcats' international synergy.
• 2005: Publication of the 1st Intimate Promise catalogue – Launch of the Brylane Outlet catalogue and website.
• 2006: Redcats USA successfully acquires The Sportsman's Guide.
• 2006: Lane Bryant Catalog name transitions to Woman Within.
• 2006: Launch of OneStopPlus.com, a master website that combines four plus-size apparel brands - Woman Within, Roaman's, Jessica London and KingSize.
• 2007: Redcats USA successfully acquires Avenue.
Affiliation
Redcats USA is affiliated to the following organisations:
