Group

"Redcats Group is in the throes of an in-depth transformation from a catalogue sales group to an international group of multi-channel brands capitalising on the development of the web.

This evolution is illustrated by the weight of the internet channel which already accounts for nearly half of our activity, as well as an increasing focus on product design in the fields of apparel, household linen and furniture.  Redcats Group is accompanying this evolution by adopting a more dynamic, reactive and web-oriented model.

In parallel, Redcats Group continues to push ahead with the international development of its brands: La Redoute in Russia, Vertbaudet in Switzerland and the recent acquisition of three brands in the United States – The Sportsman’s Guide, The Golf Warehouse and Avenue.

Redcats' mission is clearly expressed in its baseline "In line with you. Online for you".  Indeed, every day, our brands strive to create and offer products which meet customer expectations. Moreover, as an employer, Redcats is attentive to what its employees have to say in order to promote their integration, their development and their success so their careers can be full of adventure. In parallel, the Group is committed to the communities within which it operates through socially-oriented actions.
Online for you expresses the strategy of Redcats Group which puts the web at the heart of its development and seizes the opportunity to expand into new territories, with new customers and experience a great adventure: a change of models which generates new jobs, new processes and new ambitions.
 
All the teams at Redcats Group, working in 29 different countries at developing the Group's 14 brands, are taking up this challenge with enthusiasm, conviction and energy."